The European Monetary Union the Challenges It Faces Essay

The European Monetary Union the Challenges It Faces - Essay ExampleAccording to the report ceo- working(a)ism as advantageously as inter-governmentalism are both macro-level theories of international relations, which are especially developed with a view to illustrate, net and envisage the European integration as a march.Such macro-economic frameworks help in better understanding of true history making decisions. As the paper declares the attribute which can be most strongly associated with the neofunctionalist approach shot with regard to the study of European integration and which symbolized the most noteworthy advance upon Mitranys perspective is the process of spill over. This process can be divided into two major parts sectoral or functional spill-over which is associated with the growth of assimilative activities spanning from one sector to an different. For instance, the expansion of policies related to coal and steel to agriculture and transport. The other attribute of t he political spill-over entails politicization of sectoral activities whereby the harmonization of monetary policies is substituted by a more centralized system of governance. The replete(p) process of spillover is aptly described in the Merger Treaty which was signed in 1965 and which was primarily aimed at merging of the three treaties of Rome namely the ECSC, the EURATOM (European Atomic Community) and the EEC (European Economic Community). The treaty aimed for a genius commission and a single council of the three European communities.

Technology Fundamentals Essay Example | Topics and Well Written Essays - 1250 words

applied science Fundamentals - Essay ExampleThe literature, art and history on the matter should be explored to reduce the doubts and blanks almost the objective kept. Comparison between those should be done to dig most appropriate ideas and facts.Lakota Sioux culture poses an kindle and profound one which creates a domain of better analytical and reading opportunities. The areas of their prevalence, linguistic values, beliefs, tradition, dressing styles etc. all are equally important for the study. The culture of Lakota Sioux is being identified from various sources giving firm support for out studies. Students should understand the distinct facts and values of Lakota Sioux culture through the completion of the set learn objective.Rosebud Traditional Lakota Radio Station is good source for Lakota Sioux cultural appreciation which helps in building an self-employed person traditional radio station on rosebud (Rosebud traditional Lakota radio station and drive, n.d., para.1). T he radio broadcast helps to revitalizes the courage, stance and quintessence of self-important Lakota Sioux culture. The broadcast is carried out as KINI FM 96.1 with much support given to spreadhead the virtues and traits of Lakota Sioux through various music programs which are connected to classic as well as modern touches of their culture.The other perspectives to be observed are the history, art and performance of Lakota Sioux. The films are very good sources of these factors explicitly. twain films named Lakota Quillwork Art and Legend-A theme of Sioux Porcupine Quilling Past and Present. 1990 and TAHTONKA The Plains Indians and Their Buffalo Culture. 1973 can be utilized for achieving our learning objective. (Maldonado & Winick, 2004, para.3). It is a tradition among Lakota females to conduct porcupine quilling which is being covered completely in the film Lakota Quillwork Art and Legend-A Story of Sioux Porcupine Quilling Past and Present. The audience get ideas on

Cultural tourism, ecotourism, sport tourism, and other emerging types Research Paper

cultural touristry, ecotourism, sport tourism, and other emerging types of tourism - Research Paper ExampleEcotourism is mainly concerned with enable the tourist to be enlightened on the effects of human beings on the nature and to help them forge more pinch and love for the natural ecosystems. Generally, ecotourism will involve travel to sites where the plants, animals, and cultural heritage ar the main attractions. Ecotourism is becoming a more popular form of tourism in which tourist cut down wild and scenic areas such as rain forests, mountains, game reserves, wildlife conservancies for leisure and educational trip, and the tourist are mainly from North America, Europe, or Australia/New Zealand with their destination being mostly the get outing countries (Eduweb, 1996). Ecotourism is concerned with incorporate saving, communities, and travel activities a departure from convectional tourism. According to TEIS (1990), those who implement and participate in ecotourism acti vities should do it in observances of the future(a) ecotourism principles. First, involve travel to natural destinations, secondly slander impact, thirdly build environmental and cultural knowingness and respect, fourthly, provide positive experiences for both visitors and hosts, fifthly, provide direct pecuniary benefits for conservation, more so provide financial benefits and empowerment for the local people, and lastly, raise sensitivity to host countries political, environmental, and social climate. Based on these principles, the ecotourism should be in position to analyze environmental and cultural factors, promote conservation through recycling, energy saving activities, avoiding and minimizing pollution, and providing scotch gains to the local communities. Ecotourism developed from the global environmental movements in the late 1970s and by the early 1990s, ecotourism on with natured-based cultural, heritage and adventure tourism had transformed, with the global tourism industry being among the fastest growing sectors (TIES, 1990). Ecotourism has helped develop other forms of tourism, which borrow from the principles of ecotourism but at the same time, it differs from them. The following descriptions of other forms of tourism can beautify how ecotourism differs with them though they share some similarities. Adventure travel is a form tourism that involves taking lay on the line and it may involve using unconventional spuriouss of transport. The purpose mostly does not include conservation or benefit to local community. Secondly, sustainable tourism involves any form of tourism that does not deoxidize the availability of resources and does not inhibit future travelers from enjoying the same experience. Thirdly, responsible tourism involves tourism activities or operations, which minimize negative impacts on the environment. Fourthly, nature-based tourism is any form of tourism with focus on nature. Lastly, cultural tourism focuses mainly on inte racting with and studying unique cultures (Untamedpath, 2007). The above terms and other terms such as green tourism, bio-tourism, and low impact tourism have been used in literature and marketing activities to mean ecotourism though they are not the same as ecotourism, an occurrence that confuse tourist and academics in their understanding of ecotourism. The ambiguity and misunderstandings related to description of ecotourism has led to exploitation of many unsuspecting tourists by countries, hotels, destinations, resorts, and corporation make huge profits but

Brighton Nightlife Research Paper Example | Topics and Well Written Essays - 500 words

Brigh ton Nightlife - Research Paper ExampleVarious entertainment musca volitans compete for the large population of revelers. To satisfy this population, various entertainment spots have a variation of brands that keep making them outstanding to their competitors. In addition, the location of the clubs influences the accessibility and the population of revelers who visit the clubs (Winston, 2014).Tru Brighton uses the free cocktail dodge in attracting clients. Tru Brighton is known for entertaining its guests with the famous free cock tail offers on Friday evenings for those revelers who come forward mid darkness. The club also has adequate accommodation for its revelers. In addition, Brighton has ample space that can host up to 1200 guests in the main room alone with other rooms remaining and several balconies. The average cost of drinks at the club is at 1.00. Tru Brighton is also renowned for its renting of backstage booths and suites for those who wish to have private and q uality time together. The club reaches out to its clients through the social media platform such as Facebook and twitter as one of its promotional strategies. Brighton is also strategically located next to the Brighton fishing museum that is a study tourist attraction site (Winston, 2014).The honey club reaches its target market by hosting various night themed nights all through the week. The university of Sussex students are known to specifically take up the Thursday evening events. Drinks at the club have an average cost of at 1.00-1.5 all night. The honey club also has foundation fees which keep changing based on the days of the week. The entry from Saturday nights before 11 pm is rough at 8 after which it increases to up to 12. On the week nights the cost are at 1- 3.The clubs offers the perfect tense scenery with its terraces facing the Brighton beach. Many events are held at this venue due to the kind of scenery it gives of the brig ton beach. The club

Marketing and Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing and Marketing Strategy - Essay causesolely based on the need for a car, and when people believe it would be cheaper and more favourable to use a car rather than the public transportation. One factor that might lead the customers to spoil an electric car is the fact that these cars emit low pollutants due to the electric engines. Also, people who be environmental friendly, with an urge to buy an economical car will be more inclined towards the electric cars. some other factors that might lead to people choosing the electric cars allow the compactness of the car, economical use of energy, continuous emergence in fuel prices across the world and also increase in the maintenance prices.The electric cars variationdamentally designed for two people and the car is meant for economical use. The car also emits actually low pollutants which are due to the electric engine (Diez & Zollter, 2008). The target market for the electric cars principally consists of people who are certified of the environment and looking for a cheaper and more environmental friendly car. The major target markets also include people looking for comfort, safety, ecology and fun while driving. Since this car provides for low Carbon di oxide (CO2) emission thereof making these cars accepted by almost every country.Electric cars are faced with lots of competition. These cars roll in the hay be classified as energy saving cars. The positioning of these cars in the markets mainly highlights the best features of the product, like, comfort, agility, safety, ecology, and fun while driving. These cars have also been positioned as money savers and energy savers, along with being fun, trendy and very youthful.The competition faced by the electric cars sectors is also very high. The major competition that the companies will face, is mainly from other similar manufacturers, as well as used car sales. The main reason being, the cost of the used cars are a great deal lower than the new c ars, similarly the cost of the electric cars is also much lower than the new vehicles (Porter,

Journal 3 Essay Example | Topics and Well Written Essays - 250 words

journal 3 - Essay ExampleInstead of telling us what we needed in the bag, the teacher gave us suggestions about what we might need and invited us to come up with ideas for what we would like to pack. After we finished, we discussed why we chose the items we did.I selected this activity because it gives a good example of how my teacher performed more of a helper/ mentor post with us, rather than a strict lecturer role. Due to her encouraging way of doing the lesson , on that point were fewer arguments than there would have been if she had required all of the students to put a predetermined list of items into the suitcase. The teacher implemented hackneyed 1. Promoting Child Development and Learning. She also implemented Standard 5. Using Content Knowledge to Build significant Curriculum.I learned that being a helper or a mentor to children can be a smoother and more effective way to assist in the learning process of children. If I were to do this activity with my children, I would discuss with them before we began about what they might place in their suitcases. I would still discuss why the children chose the items that they did at the end of the activity. That really promoted some deeper thinking from the students in my

Gun Control Essay Example | Topics and Well Written Essays - 1750 words

Gun Control - Essay ExampleHe went past the crowd, straight to the senators disconcert and he shot her point blanc in the head before anyone could comprehend the situation. After Giffords was shot, Loghner continued with the delirium and opened fire at the people present. In the next 15 seconds, six people were kiled slice thirteen lay wounded. The depleteing spree stopped only when Loughner stopped to re-load his weapon and some stalwart bystanders overpowered him and kept him pinned to the ground till the police arrived. This is the latest incidence in submarine-related violence that has revived the gun discover debate in the United States (Huffington Post 2011 Doeden 2012). Gun control has been a debatable guinea pig in the United States of America and has sparked many controversies with many people up hold oning the significance of stricter gun control laws whereas others counselor-at-law the permission to lenient gun laws. Loughner had been in trouble with the law many t imes in the past. He was a troubled student and many of his friends and neighbours described him as mentally unstable. How is it that despite a criminial backgorund and uncertain mental health was he able to legally obtain a firearm? Gun control is a complex issue in the United States. Incidences like this have taken place in the United States either in schools, in homes and on the street. ... Everyone is of the opinion that when wrong people get hold of guns, tragedies happen. Those in favor of gun control say that more guns mean more gun-related deaths. The best track to stop gun violence is to make it more difficult for people to get guns in the premier place. Those in favor of gun rights have a simple counter argument- guns dont kill people, people kill people. They argue that people need to more educated and then allowed to contain and use their guns. The real question here is how to identify those who are dependable enough to use their guns responsibly from those who may e nd up being dangerous with guns? (Doeden 2012). When President Regan was shot in 1981, the biff land in his lung and he recovered from it soon. However, his press secretary Jim Brady was not so lucky and a bullet ended up in his head paralyzing him for life. (Brady Campaign to Prevent Gun Violence Jim Brady). The shooter was sewer Hinkley Jr. who had bought the revolver used for shooting at a pawnshop in Dallas, Texas using ridiculous information. After the shooting of her husband, Jim Bradys wife Sarah became an active advocate for gun control saying that if Hinkley had been subjected to a background check, his criminal history would have been detected and this tragedy could have been avoided. Sarah Brady became the Chair of the board of side arm Control Inc. (HCI) and in 1987 introduced the Brady act in U.S. Congress. Once the Brady law was passed HCI was renamed to the Brady Centre for Gun Control and it is steady actively working on getting guns off the streets (Brady and McL oughlin 2002). According to information from the Brady Centre, up to 3042 young children and adolescents slip their lives owing to gunfire in the Unites States. This figure

Abortion & The Religious Opposition Research Paper

Abortion & The Religious Opposition - Research Paper sampleBelief in religion was so strong earlier which pr as yetted people from performing stillbirth. Most of the religions, oddly the Christian religion, oppose abortion because of the serious ethical issues involved in it. According to Christian belief, merely the creator (The God) has the sole right over creations and doing something against the will of God is unethical. Christians or the church argue that even after trework forcedous advancements in science and technology, the mysteries around life and death are not expose yet. In other lyric, Christians do believe that the secrets behind charitable life are uncatchable to human abilities and tho the God has the authority on human life. In short, church always believes that denying the opportunity of a fry to live in this initiation cannot be justified. On the other hand, critics of above argument argue that everything in this universe is meant for the wellbeing of the human and human has the right to do everything needed to make his/her life comfortable. indeed churches and current liberal or advanced societies deport different perceptions about topics such as abortion. This reputation analyses the various arguments in favor and against abortion through religious perspectives. The Catholic Church has always condemned abortion as a grave evil. Christian writers from the first-century author of the Didache to Pope bath Paul II have maintained that the Bible forbids abortion, just as it forbids murder (Abortion). Abortion is an act of murdering. It is just like a person being killed by another person. Some people believe that God forgives every delinquency and in order to get salvation, a confession before the end of life is enough. just in many cases, people may not get an opportunity to confess their sins because of the unexpected arrival of death. infra such circumstances, it is better to stay away from committing mistakes rather than exp ecting forgiveness from God later. Killing of fetus in order to rescue the life of mother could be the justified up to certain extent. Didache and Pope John Paul II justified abortion based on the above belief and argument. Old testament is more critical on causing damages to a fetus. The following words from Exodus 2122-24 clearly suggests that the life of a fetus is as important as the life of a human. If men who are fighting hit a pregnant woman and she gives birth prematurely, but there is no serious injury, the offender must be fined whatever the womans husband demands and the court allows. But if there is serious injury, you are to take life for life, eye for eye, tooth for tooth, hand for hand, foot for foot (Ex. 212224) (Abortion) The life of a fetus is as important as the life of a human according to Moses. Destruction of a fetus is nothing smaller than killing of another person. Moses declared that a criminal who causes damage to a fetus should be punished severely which is evident from the above words from Holy Bible. However, Jesus Christ has liberalized many of the laws of Moses. Jesus gave more importance to Forgiveness and Love. Jesus came to this world in search of sinners rather than saints. So he did everything possible to save the lives of sinners. In fact he sacrificed his life for saving the lives of sinners. He taught the sinners that if they confess their sins and accept Jesus as their savior, they will get salvation. In other words, it is possible to argue that Jesus may forgive the sins with respect to abortion

Merit Essay Example | Topics and Well Written Essays - 1500 words

Merit - Essay role modeluous be rewarded and the vicious punished in proportion to their relative deserts is- those who do good works are always rewarded while those who perform evil or bad turningions are always punished. These actions are towards the attributes with which every individual is born. It also signifies the extent of goodness or evilness of the action that was performed and this is going to adjudicate the merit or desert of the act (Pojman, 1999).In terms of merits the literary argument given by Pojman holds authoritative in the sense that it promotes raft to perform good or rather their best to secure rewards. This act is going to culminate the entire world a place where people are going to batten down their merits according to their actions. These actions are in terms of promoting good deeds to make a healthy and delightful atmosphere.In the judicial system, it is not always true that those who brace performed virtues are going to be rewarded At times judgme nts have gone in favor of the evil task performer. Such cases create a sense of insecurity in the minds of people and tremble their trust and faith from the judiciary system of the country.The statement given by Pojman does not imply that this is how it is instead it says that is how it should be. The theory in circumstance pronounce that it is not possible to change the minds of people and change the attitude but we all can strive inviolable to make this world a better place to live where people will receive their merits in proportion to their acts.There are various examples where people receive merits not because they have achieved something but they have deceived others to achieve their targets. Some examples are discussed here one of the biggest politicians Saddam Husain was very popular amongst the people of Iraq people rewarded him and offered him their wealth and everything what so ever they could and crowned him as the strongest person in the country. But as there is a sayi ng that power corrupts so he started taking all the

Meaning of a Communication Major Research Paper

Meaning of a Communication Major - question Paper ExampleHowever, not at all times must the receiver be aware(p) of the senders plan to communicate at the time of communication. History of Communication as a Discipline While communication is part of every gentle interaction, no other discipline makes this carriage its unique focus. The Handbook of Rhetorical and Communication Theory by Gehrke, Pat (2009, p. 5) tells notes that communication departments deal withthe pragmatics of charitable communication. According to John Waite Bowers, former president of the National Communication Association, the discipline has both(prenominal) human-centred and social science roots. From the ancient Greek and Roman rhetoricians Plato, Aristotle, Cicero and Augustine, we have one of the original liberal Arts. In recent times academics have added the methodologies of careful social science research to study communication air which use epistemology, perception and social organization theory (W ahl?Jorgensen, 2004). Communication is at the same time the oldest and the newest discipline. The plane section of Rhetoric was replaced often by Department of Speech in college campuses just prior to World struggle I. After fifty years under that name many departments started calling themselves Speech Communication and renderly many are Communication or Communication Studies or other combination which tries to capture both the central focus of the discipline as well as its concerns. Scholars concentrate on understanding, analyzing, interpreting, critiquing and correlating principles which account for human communication experiences and behavior Benson (1985).Concerns range from logic and critical thinking to social and psycholinguistic variables. What Communication Studies Entails Essentially, a communication major focuses on the study of rhetoric and language based on Latin and Greek, and how these could be used for the benefit of society (Packer & Robertson, 2006). Like other arts including history, archeology, philosophy, linguistics and religion, ancient teachings form the ground for communication major studies. A major in communication studies equips a student with in-depth knowledge of reputation of human communication. Furthermore, the student gets to go through symbol systems of communication, media, communication environments and the effects of communication. Core to rhetoric are logos, condolence and ethos (Fink & McPhee, 2005). In the contemporary setting, majoring in communication teaches one to use appropriate medium to effectively present arguments and deliver messages. Today, for example, political speeches and messages presented on mass media are pregnant with rhetoric. Majoring in communication also helps academics learn how common languages evolve over time to such an extent that they define communities distinguishing them from the one another. Some of the subjects encountered in communication major include the following Public Addre ss - The study of speakers and speeches, including the historical and social scope of platforms, campaigns and movements, and how current speakers can learn skills and applications to their own creation and production of messages. Oral Interpretation and Performance of lit The traditional part of the discipline that studies literature through performance. Based on critical analysis of pen text, skilled verbal and non verbal presentations the

1968 Democratic Convention Research Paper Example | Topics and Well Written Essays - 1500 words

1968 Democratic Convention - Research Paper ExampleDespite of its replete legacy, there have been some events related to the memorial of this company, which still haunt the stakeholders (Campbell, 2008). One of these events is the Democratic subject field Convention of 1968 at the International Amphitheatre in Chicago, Illinois (Campbell, 2008). This paper is an attempt to present a brief account of the events that led to this assembly, the happenings during the recipe and events that took place in the aftermath. Discussion Before light is shed on the convention, it is important to draw a rough and succinct sketch of the events leading to Democratic Convention of 1968 that would foster in better understanding of the entire event and its happenings. Events leading to 1968 Democratic Convention Assassination of Martin Luther King, younger Without any doubts, the man who saw the dream, Martin Luther King, Jr. remains as one of the most influential personalities in the American hi story (Hoffman, Leary & Mailer, 2008). During the late 1950s and 1960s, he had become the icon of American liberalism, anti Vietnam war advocate, civil right activist and leader of the peace movement (Dautrich & Yalof, 2009). It was on April 4, 1968 when he was assassinated at the Lorraine Motel in Memphis, Tennessee. This created widespread anger, frustration and rage in the public and riots spread in major get together States, such as Washington D.C., Kansas City, Balti more, Louisville, Chicago, and various 100 other major cities causing damage of more than 50 million US dollars (Farber, 1988). In fact, Chicago has not witnessed such magnitude of riots since 1968. During these disturbances, 11 citizens doomed their lives, 48 injured, 90 police confidencers were wounded, and more than 2156 were taken into police custody (Kusch, 2004). Despite the fact that the urban center appeared to be getting back to the normal after a week or so only when this event installed the first wa ve of anger and frustration within the hearts of minds, parts of which became evident during the convention as well (Edy, 2006). Assassination of Robert F. Kennedy After the death of Luther King, Jr. Robert F. Kennedy was the first political leader, who was also running for the Democratic Party nomination for President. Kennedy had lost his brother John F. Kennedy earlier in the decade (Farber, 1988). suddenly after addressing his supporters at midnight in a ballroom at The Ambassador Hotel in Los Angeles, he leftfield for addressing a press conference (Kusch, 2004). On his way to the conference, he took the route that went through the kitchen and a Palestinian immigrant, Sirhan Bishara Sirhan, who shoot Kennedy in the chest three times. He died after 26 hours, thus depriving the democratic party of a charismatic and influential leader who would have gone on to win the Democratic convention (Campbell, 2008 Hoffman, Leary & Mailer, 2008). Decision of Lyndon B. Johnson not to conte st for the second term Lyndon B. Johnson, one of the four political personalities in the history of United States to serve as the President, Vice President, Representative, and Senator during his career, was the 36th president of the United States who served during the 1963-1969 era. He served as the fault president during the Kennedy era and took over the job as the president of the country after his assassination. He ran for the office after completing that term and won with an overwhelming majority. Johnson is still praised by critics and observers for his domestic policies such as Great Society legislations (McGowen, 2003). However, he paid the price for increasing American involvement in Vietnam struggle in form of his sharply declining popularity, both in the American

Bill Gates Research Paper Example | Topics and Well Written Essays - 1000 words - 2

quantity logic gates - search Paper ExampleAfter he stepped down as the CEO in Microsoft in 2000, he and his wife, Mrs. Melinda furnish established Bill and Melinda Gates Foundation, which is one of the biggest charitable trusts in the world (Microsoft, Bill Gate). Global surveys have ranked Gates among the worlds richest per male childs at several instances, as on May 2013 (Cuadros & Crayton Harrison, Bill Gates Retakes Worlds Richest Title from Carlos Slim).Bill Gates was the son of William H. Gates, Sr. and Mary Maxwell Gates born in Seattle, Washington on October 28, 1955. Bills father was a well-established and respected American attorney as well as a philanthropist of his time. His father was alike a member of a Boy Scout troop, who also had won the double birdie Scout Award in 1941. Bills mother, Mrs. Mary Maxwell Gates also belonged from Seattle, Washington. She held the engagement of being the first female president of King Countys United Way. She also held thedirector ial position of freshman Interstate Bank of Washington. She even worked as a board member of the University of Washington until the end of her career. Bills wife, Melinda Gates belonged from Dallas Texas. She is a bachelor in Computer Science and Economics from Duke University on 1986. She is also an MBA from the same university batch for 1987.She worked at Microsoft Corporation as a product development officer earlier to her marriage with Bill Gates. Bill Gates has two daughters and a son, Jennifer Katharine Gates, Rory John Gates and Phoebe Adele Gates (Encyclopedia of World Biography, Bill Gates Biography).Bill Gates, until date has been a living inspiration and picture show for many young entrepreneurs around the world. In his early life, Bill Gates was very much mesmerized towards computers and software. He and his friend Paul Allen used to practice their skills in their schools minicomputers when studying unitedly in Lakeside School in Seattle. Besides, working in the com puter lab of their

Fundamental Analysis of Hewlett Packard Essay Example | Topics and Well Written Essays - 3500 words

Fundamental Analysis of Hewlett Packard - Essay ExampleAcknowledging the substance of the company in its relevant field, this report aims to provide a detailed analysis of the company. This report consists of both major parts. First part of this report encompasses the qualitative information about the company, which includes objective of the company, products manufactured by the company, its target market and competitive edge. The second part incorporates the financial analysis of the company, which includes evaluation of income statement, balance sheet, bills flows and ratio analysis for the past 3 years i.e. 2011, 2010, and 2009. Based upon these analyses, recommendations will be made for investors whether or not to invest in the company. For investor relations, qualitative information is equally important as quantitative information. It allows the investors to crystallise insights related to the objectives and prevailing operations of the company. Investors cannot take decisi ons just on the basis of numeric figures. The reason is that sometimes companies manipulate their numeric figures and overstate the figures of profitability. Therefore, qualitative analysis is also studied carefully in localize to provide recommendation to investors. The more a company is inclined towards expansion, the more are the chances for it to provide internet to investors. Qualitative analysis of HP has been mentioned in the subsequent sections of this paper. 2.1 Objective of the Company The primary objective of the company is to serve the technology based needs of customers. The companys major corporate objectives include guest Loyalty HP earns customer loyalty and respect by consistently providing value and the best character Growth HP acknowledges and grabs opportunities for assumeth, which builds upon their competencies and strengths. Profit the company generates sufficient profits to create value, finance growth and come upon its corporate objectives. Market Leade rship HP leads in market place by designing and delivering advanced(a) and useful products, solutions and services. Commitment to Employees HP shows commitment towards its employees by rewarding and promoting them, based on their performance and by creating an environment that reflects their values. Global Citizenship HP claims to fulfill its responsibility to communities by being intellectual, economic and social to where they do business. Leadership Capability The Company claims to develop leaders who achieve business results, lead to win and grow and exemplify companys value (HP CORPORATE OBJECTIVES AND SHARED VALUES). 2.2 Products Manufactured There are colossal varieties

Impacts of toursim on locals Essay Example | Topics and Well Written Essays - 500 words

Impacts of toursim on locals - Essay ExampleThe amicable Exchange Theory (SET) seeks to explore the exchange of resources between individual and groups in an fundamental interaction where actors supply wiz another with valued resources (Ap 1992, p. 668, cited in Andriotis 2009, para. 3). The theory, an eclectic approach that includes psychology, sociology and economics, studies tourism under a social mental and sociological lens (Yutyunyong 2009). An individual get out engage in exchange when a) there is value to the reward, b) it is perceive that the exchange will result to a valued reward, and c) the perceived cost is not more than the perceived reward (Skidmore 1975, cited in Jennings & Nickerson 2006). Under SET, inhabitants of a place tend to have a positive military position to tourism as long as the perceived benefits exceed the perceived costs (Yutyunyong 2009, p. 2). SET purports that a person seeks reward and avoid punishment, thus, he acts with expectation of profit in mind (Yutyunyong 2009). People get into in the exchange as it promises enhancement of economic life of the people (Yutyunyong 2009). Inhabitants uphold tourism in the area when the benefit they receive from tourism exceeds the negative effects (Yutyunyong 2009).Under this theory, relationship among individuals is formed with an key cost and benefit objective (Yutyunyong 2009). Thus, if an individual sees that the cost would be more than the perceived benefit, the individual will abandon the relationship (Yutyunyong 2009). The relationship is equitable when the cost is equal to the benefit (Yutyunyong 2009), the notion of equity which Emerson (1962, cited in Yutyunyong 2009) believes to be main concern of the theory.The theory seeks to understand the exchange of resources between individuals in the process of interaction wherein the object of the exchange possess a value that is measurable, with mutual transference of cost and benefit on both parties (Ap, 1992 Madrigal, 1995, ci ted in

Why does witchcraft continue to intrigue successive generations of Essay

Why does enthralcraft continue to intrigue successive generations of Anthropologists - Essay idealThey have conducted many studies and largely described witchcraft as a psychosocial factor among that exists among societies such as American Indians, early modern Europeans and Africans. The findings have been applied to the study of witchcraft in practices in the foregoing and in the contemporary societies. Remarkably, witchcraft plays a significant role in the companionship, as explained in numerous theories that have been developed by modern and earlier anthropologists. According to Detweiler (1975), numerous theories that have been established by different scholars generally demonstrate that witchcraft acts as a form of social control, serves as a way through which life misfortunes argon explained and helps in releasing social tension. These three distinct functions are the reasons as to why witchcraft has intrigued anthropologists throughout since establishment of the discipl ine of anthropology. This paper looks at these functions of witchcraft in both the modern and in the early societies, as explained by various anthropologists. Discussion Anthropologists have learnt that witchcraft serves as a way of explaining the causes of life misfortunes. Human beings in all societies find explanations for all misfortunes that kick the bucket in their lives. In some societies, there are no rational explanations to some disturbing events, victimization conventional ways. There is high possibility for people in such societies to attribute these events to witchcraft practices. Their thoughts regarding the alternate causes of these events give them logical, coherent explanations which fully or partially satisfy their beliefs. This approach was developed by Evans-Pritchard in his study of Azande witchcraft. Azande is an ethnic group of people that live in Central Africa where they practice agriculture (Evans-Pritchard , 1937). They are famous for their witchcraft ca lled mangu, which plays a significant role in shaping their understanding of the world and occurrences. They confide that some individuals are witches and posses the power of affecting others adversely. This power is believed to be inherited and acts at an unconscious level. The witch is believed to exercise this power physically without conscious intention and without speech or rite. The Azande people attribute almost of the misfortunes that occur in their society to witchcraft. In case a misfortune is significant and leads to the suffering of a person, they look for a neighbour of the affected person who might be the source of unfortunate in order to find a resolution. In case they do not find out, they look for a poisonous substance oracle in order to consults and determine the individual who might be the have caused the misfortune. The members of this society also consult the oracle before engaging in important ventures to determine whether misfortunes will occur. The poison oracle is a chicken which is fed with a particular quantity of poison known as benge. If the chicken or more than one chicken die, this is a sign of misfortune. After the aggressor or the witch is determined, he or she is approached by an intermediary and he or she responds by blowing water all over the dead chickens wing while asserting his or her good intentions towards the harmed person (Evans-Pritchard, 1937). witchcraft appears in numerous aspects of the Azande and as Evans-Pritchard noted, it plays a role in determining their chances for luck or adversity. Generally, it plays a bog role in explaining particularity of events. Evans-Pritchard illustrates that when an experienced woodcarver splits wood perfectly during his work, the split is

Transnational Media and Globalization Essay Example | Topics and Well Written Essays - 4000 words

Transnational Media and Globalization - Essay ExampleIn the run cultural diversity becomes a victim though the extent to which TMCs can be held responsible for these organic evolution depends on a number of endogenous and exogenous factors such the ever increasing influence of TMCs cod to their rising revenues and involvement in foreign countries.On the other hand how best local communities atomic number 18 able to resist these extraneous influences on their nicetys is not factly amenable to a actuateicular interpretation. In the process theoretical and conceptual frameworks of analysis are used to develop contingency models of behavioral daze arising from activities of TMCs and their behemoth-like preliminary to societal transformation. A critical analysis of the activities of a broader cross section of the key planetary media corporations would demonstrate the extent and the nature of their influence on local cultures other variables remaining constant. Its in this broa den context that an element of threat to these native cultures is seen in their global role. 1. Analysis1.1. Overview Neo-liberal ideology has persistently been advocating globalization as the sole solution to all economic problems and the underlying political agenda in this ideological approach is obviously mind-gobbling. TMCs have been in the forefront of this propaganda campaign that supports integration of societies into the global body at severally level. However its not so much the intention of TMCs that has been questioned but its emphasis on a particular practical approach to globalization, viz. the field culture theory. According to this theory globalization is the compression of the world and the intensification of consciousness of the world as a whole (Robertson, 1992). In fact those elements in the whole system or consciousness are assumed not to question the motive behind globalization. In other words the end justifies the means approach to globalization and the subs equent TMCs actions are inseparably interconnected.The current literature on the subject of TMCs role in cultural transformation of societies has been intensely focused on the world culture theory of globalization. Analysts and researchers have identified the extent and the manner of TMCs involvement in these efforts. The threat perception of TMCs actions has been interpret in this context as the ultimate outcome of an otherwise elusive set of nuances associated with subterfuge. Communication is part and parcel of the whole culture centric theory of transformation in the globalization process. This is all the more(prenominal) subtle in the third world society context because these societies or polities have much slight power to resist TMCs attempts at integration or transformation. Global culture thus becomes a vehicle for unity.The evolutionary process of

Eagle Scout App Essay Example for Free

Eagle Scout App EssayAttach to this application a statement of your ambitions and bread and butter purpose and a listing of positions held in your religious institution, school, camp, community, or other organizations during which you demonstrated leadership skills. entangle honors and awards received during this service. All of my days on this planet, I have dreamed of being a victor musician. Ive been taking piano lessons for about ten years now and I see it as the only route to satisfaction in my life. Teachers, fellow musicians, and professionals constantly stimulate this dire need to earn for the stand-in of my life.I play drums, piano, guitar, xylophone, and I also strum the vocal chords. I plan to try out for Berkeley among many other music schools next year, but even if I dont survive in making the auditions, I still plan to continue writing and spreading music for the rest of my life. Scouting has helped me in this regard in many ways. Technically scouting doesnt have a very significant connection to the arts, but it has shown me many other concepts that Ive utilized in maintaining a self motivating and ever-evolving life.Scouting has first showed me that to gain an experience in the world, you must try unseasoned things, that might be out of your comfort zone. Ive learned how to truly help other race along with gaining self confidence in the things I was doing. To explore, camp, and spend an extensive amount of time with a group of boys for over 10 years has also exposed to me to the comforts and discomforts of confinement. Ive learned to have a go at it a variety of situations, and its only rounded my understanding of human nature and my place in it.

Active Intellect in Aristotle Essay Example for Free

Active Intellect in Aristotle EssayAll men by temperament desire to know. An indication of this is the delight we take in our sentiencys for even apart from their usefulness they are love for themselves and above all others the sense experience of sight. This is the foundation of human knowledge Aristotle presents us with in Book alpha of the Metaphysics. The next question which we must naturally ask ourselves is, How? How is it that we tramp let any knowledge at all? We by our very nature desire to know and we love the senses in themselves but what is the human relationship between the two and by what faculty are we able to call anything knowledge once sense perception has occurred?Aristotle sets up as his faculty for knowledge both the mobile and the supine intellects. We begin to have knowledge through sense experience. We give noticenot know without sense experienceand it is from sense experience that all knowledge is because generated. Knowledge for Aristotle i s a knowledge of commons, that is, a knowledge of Essences. Thought is thus the faculty by which we recognise to comprehend ecumenicals. And since material designs are a composite unity of essence and existence, it naturally follows that we grasp the universal through our encounter with the particular. What follows is a series of events which leads to knowledge.The dormant intellect receives the image from the sense data and it is stamped upon the passive intellect from the material impression. From this stamp the figure outive intellect is to draw out of it and somehow consume a universal concept from this particular experience. But there is something more at work here. There is something in the mind ( more specifically in the soulfulness) that somehow comprehends and makes universals intelligible. Various theories have been postulated concerning this but we shall concentrate on Aristotle and leave the other philosophies for now. What is at work in man is a divine modestne ss intrinsic in mans soul.Somehow man is connected to and shares in divine effort. A distinction must be do here. We are not saying that the human souls capacity to grasp universals is in some mien a maker or shares in the pure act of God, but that without this divine reason at work in the souls of men no understanding of universals could take place at all. The mind plant life on the material given to it, that is its potential, and from this material it moves to actuality. An example of this is the man who is without music becoming tuneful. His potential to be musical always existed in him but it wasnt until he studied the particulars of music that he became a musicalman.Aristotle refers in his Meteorology (1072, b14) that we can live a life like that of a God, a fourth dimension of reason being broken down where we become aware of the aneness with the principles, whose knowledge is always actual and always complete. The active intellect does not in any way act strictly on material that was already there but undisclosed, it does act on material given to it in sense experience and illuminated by mans reason and divine reason as well. We share in the reason of God Aristotle believed. The philosopher God is a God of pure act, in other words Thought mentation Thought.This is the goal of man, to achieve a similar state of being in contemplation and reflection. And it is only through the active intellect that man is able to come to universals. The active intellect acts on the passive intellect the way an artist acts on stone to create an image. The artist impresses the form of a knowable reject into the stone and the active intellect impresses a knowable object onto the passive intellect. We must not make the mistake here of understanding the active intellect as a medium between the passive intellect and the object to be known.Knowledge for Aristotle is a direct and not mediated relationship. The relationship of active to passive intellect is that of ill umination shared in divine reason whereby man is able to cop the universal in the particular and understand or grasp the idea of universal. This I liken to the statue made by the artist. By sharing in divine reason and the reason in his own soul (which I understand to be an imperfect representation of Gods) the artist is able to take a universal image in his soul and craft a particular.This particular statue thus becomes a representation of the universals we can synthesize through sense experience. doubting Thomas furthered this theory of the active intellect not as a maker but as an abstraction. This abstraction is taking the impressed species and expressing it through the faculty of the active or agent intellect. The material image is given in sense experience and then expressed as a universal to the mind by the very nature of the active intellect which is abstraction. This abstraction is how for Aquinas that we come to know universals.Gods pure act is translated here to fallen m an by which he can begin his ascent to a higher existence. The active intellect in Aristotle is not a reason which creates out of nothing. It works on a material given to it, which it promotes from potentiality into actuality. The one reason is alike to matter because it becomes all things the other is analogous to the efficient cause because it makes all things. The first statement points to the act of apprehending, the second to that of art. Art makes its objects by making the material become them.And if the analogy is meant to be an exact one the role of the active intellect must therefore be to make the passive intellect its object so this apprehension can occur. What is potentially comes to be actually. This implies that there is something similar to Platos world of Forms insofar as man is cut off to a pre-existing knowledge and with which we are not in communication. Where Plato called it the re-collection of disregarded forms I believe Aristotle to call it divine reason act uating itself in human reason. Because all men by nature to desire to know, and by knowing we share in the being of God.

How Has Information Bout Neptune Been Gatheres Essay Example for Free

How Has Information Bout Neptune Been Gatheres EssayHow has entropy about Neptune been gathered?When Neptune was first filln by Galileo Galilei it was thought to be just a star. Neptune was first discovered by Johann Galle and Heinrich DArrest on the 23rd of September inn 1846. On August 25 1989 the Voyager 2 flew by the artificial satellite and it got thousands of pictures which gave us most of the information we have about Neptune today. The thousands of pictures that the Voyager 2 took were pictures of Neptunes moons and rings. This flyby by the Voyager 2 gave us most of the information we have about Neptune today. The Voyager is the only spacecraft which has flown by Neptune and has gotten information.In 1998 scientists used telescopes on earth as well as telescopes in space to see Neptunes ring arcs (the ring arcs are the rings of Neptune but at this point they were thought to be sort of like half rings around Neptune. The rings appeared to be a half determine because of Neptunes moons) as well as its rings. Neptune has been studied from the ground but it is a very contest task due to the fact that the planet is a small disk shaped object and alike because Neptunes images are very blurred because of the distance between Earth and Neptune, Earths asynchronous transfer mode also causes the images to be blurred. The Hubble spacecraft has also been used to find information about the planet Neptune. The Hubble spacecraft is a device which has been sent into space by NASA.Neptunes position in our solar musical arrangementNeptune is the 8th planet from our sun and the 5th farthest planet from our Earth. It is also the last gas planet in our solar system. The distance between our sun and Neptune is 30.06 AU (astronomical units).Neptunes distance from our earth is 29.06 AU (astronomical units).Neptunes orbit around the SunNeptune revolves/orbits around the Sun once every 164.79 Earth historic period or once every 60.190 Earth days. Neptune travels a t an average speed of 12,253 miles/hour or 19,720 km per hour in its orbit around the sun.

The Economic, Social And Physical Impacts Of ECOC Essay Example for Free

The Economic, Social And Physical Impacts Of ECOC proveThe award of European Capital of Culture to Liverpool (ECOC) 2008 in 2003 helped to revive the dreams of this south eastern urban center as it had been experiencing an all time frugal low. As the urban center seeks to revive the former image of its city centre, industrial sites and deliverance, it has adopted the legacy of culture led variation. The people of this city have been seeking to take Liverpool from stinting and pagan oblivion to where it is supposed to be today. Liverpool has grown from economic decline to new improving senior high of economic growth which ar still on an upward trend due to numerous enthronement activities. The award of ECOC has seen the city achieve tremendous growth in all fields for practice the industrial, investment and ethnical sectors. The economic, social and environsal impacts of ECOC In June 2003, Liverpool surprised some(prenominal) by being nominated to become UKs Europ ean Capital of Culture, ECOC (2008).This decision was influenced by some(prenominal) factors such as the citys guile collections, a wide range of ethnical collections as hearty as the citys architecture. This has in some way contributed to several mutation objectives. The award of Liverpool ECOC 2008 has greatly en able-bodiedd the city to emerge from a enunciate of economic decline to a vibrant economy. In fact Liverpools economy is among the leading in the entire UK. The city has been regenerated and sites which had been neglected have undergone renewal to such an extend that they presently fit the single out of a world-class city.Liverpool ask to strike a balance mingled with the social, cultural and economic props of urban regeneration of an event-driven nature with a view to strengthening the role play by urban cultural policy. This city allow for succeed to re-image and regenerate itself by special events and cultural activity. Fortunately, the opportunity to do these dickens most important things has been granted by the award in 2003 of ECOC. It is now upon the city to make the most of this chance and lift itself from the economic chores it has been facing for sometime now.Liverpool needs to strike a balance amid the social, cultural and economic dimensions of urban regeneration of an event-driven nature with a view to strengthening the role played by urban cultural policy. This city resolve succeed to re-image and regenerate itself through special events and cultural activity. Fortunately, the opportunity to do these two most important things has been granted by the award in 2003 of ECOC. It is now upon the city to make the most of this chance and lift itself from the economic problems it has been facing for sometime now.The prospective of the cities that go out become ECOC cities looks bright as the standards have been set (Booth, 1996, p. 79). They can take a shit from the examples of Liverpool, Glasgow and Barcelona in order t o device on how to approach the three major issues of economic growth, cultural and social development all balance (Balibrea, 2001, p. 187-210). The growing interest to use of culture as a tool to facilitate urban regeneration is a result of lathers whose objective is to turn industrial cities into economies that are service-oriented.This legacy has been highly successful in Liverpool. It has impacted positively drawing the attention to potential investors to this city which has resulted in an economic turnaround. For all over 30 years, this has been the major preoccupation of many European cities who are members of European Capital of Culture (ECOC). In 1990, Glasgow became the for the first time city to engage actively in ECOC assessment and this has shaped the objectives of ECOC members since then. For Glasgow, this assessment bore fruits as the economic impact was instant.Liverpool on its part emphasizes strong confederation involvement (Gomez, 1998, p. 85). The danger with this approach is that the authorities in charge of this initiative seem to be centeringing too much on social gumminess to the detriment of the projected financial and economic impacts. Future ECOC cities need to draw a balance between socio-cultural and economic objectives so as to arrive at achievable objectives for an all round development of their cities (Boyle, 1997, p. 96). ECOC 08 will be assessed in terms of economic, social and physical impacts.On the field of economics, the four areas that need to be assessed carefully are affair cosmea, unemployment, tourism and the business or corporate sector. The reorganization of the citys physical features for example parks and playgrounds and the control of industrial emissions impact a lot on the environment The award of Liverpool ECOC 2008 has had both positive and negative results, but the gains outweigh the losses by a braggy margin. The establishment of Urban Regeneration Company paved the way for urban renaissance (Du No yer, 2002, pp. 63-71. This was the first of its diversity in the country.An opposite driving force was the success of the culture bid which has facilitated the starting up of many economic activities which have been of a lot of benefit to the city of Liverpool (Bianchini, 1990. pp. 41-68). This came along with various economic benefits for example in the tourism sector as the number of visitors to Liverpool in one year more than doubled. It was expect that 12,000 more nones would be created in the tourism sector. The branding of Liverpool as the world in one city has resulted in many economic gains, not only in the tourism sector, but in several other areas.This slogan simply implies cosmopolitanism, multiculturalism and social diversity. It has generated an additional spending of 2 billion pounds into the citys economy which is a major boost to the overall economy which had been lagging far behind those of other cities and even that of England as a country (Duffy Hutchinson, 19 97, p. 41). It is justifiable to say that Liverpools bid has been successful in reversing economic decline, a factor that has been occasioned by a change in the way the citys government formulates its policies. Besides, the award has triggered a wave of numerous investments in the city.This has been a major boost to the economy of Liverpool and it is no wonder it is the most flourishing economy in the country, having outgrown that of the country itself. It is a fact that regeneration programmes that lack the component of culture can not work, and as a result of this Liverpool has incorporated into its programmes this dimension of evaluation. This has offered a chance for involvement by the community in the urban policy of the city and it is through this genuine involvement that a successful regeneration has been achieved.Urban entrepreneurialism has got a chance in the city and many investors have established various businesses in the various sectors that have come up in the wake of the award. Private sector investment has been on a sharp join on in this city especially in the retail business, call-centres, offices and hotels. The overall number of tourists visiting the city of Liverpool has increased at a very high rate and the spending of has almost doubled from 335 million pounds to 604 million pounds. The number of worldwide passengers arriving at Liverpool airport has also increased to 190 percent.The impact of this trend is an improved economy, more hire out creation and an increase in social activities due to interaction with people of different cultures from all over the world and the result is an enrichment of the cities culture (Kong, L. 2000 pp 385-390). The impacts of ECOC 08 are that there has been a registered growth of employment of up to 10. 4%, and this growth is higher than that of all other major cities of the UK, for example Manchester, London and Birmingham. The economy of Liverpool has been enjoying a quieten growth over the years and it is now catching up with the rest of the other cities in the UK.This has been support by the political changes that have taken come in since 2003 when it was awarded ECOC 08. The average economic growth is actually higher up that of the UK itself. Besides bringing considerable economic gains, Liverpool ECOC 08 has enabled investment specifically in those projects that promote social cohesiveness as well as those that promote cultural activity on a grassroots level. Projects whose job is to redevelop central parts of Liverpool are increasingly becoming prominent. Paradise Street is one such part which is being developed at a cost of 800 million pounds.The benefits of this project include the creation of four thousand permanent jobs mainly in the retailing sector. Merseyside has not been left behind as private investment has been on a rapid increase, and there is a 30% increase in the investors who have shown interest in putting up investments there as announced by Mersey Part nership, a group that has been on the fore front pushing for this cause. This in turn translates to an increment in job creation and subsequently more employment opportunities. Potential investors have been flocking Liverpool to get a chance to do business in the wake of the Liverpool ECOC 08 award.The housing sector is among the greatest beneficiaries. The investors in this sector have been make supernormal profits given the fact that property prices have risen by 10 percent. This thus is a considerable increase and the implication is that profits have also gone up by the same margin if not more. This has been brought about by speculation which has kept these prices going up (Eisinger, 2000. p. 36). This sector is experiencing speculative purchases and this is the main factor which has been driving prices up.The success story of Liverpool is attributed to the report called socio-economic assessment impact proposal which was muster ined way in the lead the city won the bid. Thi s impact assessment would be put in place in the event of Liverpool winning the bid, which it did, and therefore it started from a point of advantage having anticipated and prepared bounteous for the sharp change of status and the way business would be conducted afterwards. This report had as principal focus assessment of the economic impact the award would bring to Liverpool, Merseyside including the North West region.It focuses on what the culture is able to make in terms of the urban competitiveness, critical mass in culture sport which are the basic requirements for the city as well as the national economy to be competitive. The report undertook a detailed analysis on the trends of employment industries and creative culture based in the city (Duffy Hutchinson, 1997, p. 40. The increase in investors in Liverpool has had the positive impact of the creation of 32,000 new jobs which had been projected in the report. These jobs are mainly in the cultural as well as the creative in dustries. This has been successful as a result of trend growth.Liverpool is a shining example of economic success. This is so because the city had been going through economic recession prior to the late 1990s when its councils senior management had to be radically organise and attention was shifted to approaching the issue of economic decline which had been the case for over 30 years. The driving force to this sudden change of things was as the result of a study called the Liverpool Manchester Vision Study which sought to find a solution to the woes that had been facing these cities for a long time (Cochrane, Peck Tickell, 1996, pp. 3-79). The ultimate solution to this would be to draft a legacy which includes all the stakeholders, more specifically in the tourism sector where everybody had to be brought on board. Liverpools renaissance draws heavily from a policy agenda which is pro-growth in orientation but the problem with this renaissance is that the distribution of resource s is unequal. This explains the rather odd fact that the poorest people in the UK are to be ready in Merseyside (Evans, 2003, p. 83). These are families who earn less than 10,000 pounds per year.The council authorities in Liverpool should not lose focus uncomplete let go of the opportunity presented by the award so as to draw up legacies that will help spur socio economic growth. This should be done with the aim of raising the standards of living for these people, especially those of Merseyside. On the social impacts, the local anaesthetic people have shown an increase of interest in cultural activities and as a result almost all creative artists are local. These local artists account for 90 percent of the intact number of artists that the city has, with only 10 percent coming from outside Liverpool (Landry, 2000, p. 72).This city has an encouraging shew when it comes to cultural innovation but it has a very long way to go because it still has the whip cases of inequalities i n the entire UK. This seems to be getting some attention because in re-branding the city, an attempt has been made to address such inequalities as well as poverty and as a result multiculturalism as well as ethnic diversity has been adopted (Cheshire, 1990. p. 39). A god example of this inequality is the Somali community in the range of 2500-300 living in Liverpool and despite their continued stay they still can not speak, write or read English (Atkinson, 2003, pp 67-95).This clearly is an indication that they have not been included in the councils programmes and certainly something has to be done to bring them on board for purposes of cultural diversity. For a solution, the local council and the government should make it a priority to bring improvements that are sustainable and long term. This is a effect of the cultural aspects that shape the cultural and social landscape of the diverse people of the city of Liverpool. Liverpool is undergoing re-branding and therefore it needs to be on the watch out for contradictions that are likely to emerge.These developments have not had much of a negative impact on the environment as pollution has been contained. The advantage is that the city has been cleaner than before, an effort that has been put so as to attract more investors and to promote tourism. Conclusion Future ECOC cities need to draw from the example of Liverpool and draw comparisons with the big success of Glasgow in order to draw realistic objectives for the development of their cities economically, culturally, socially and industrially.This is the only way through which these cities can be sure of a future legacy. This formula has worked before and its implementation should not be very difficult if the objectives that they set are realistic. In drawing their objectives, future ECOC cities should thoroughly assess their potentials, weigh their options and get their priorities right to avoid some of the shortcomings that Liverpool has been experiencing a s a result of emphasizing too much on some areas and giving others little attention. The environment should be a major consideration in policy-making.The topic of environment has been the Achilles heel of many industrialists and this signifies the importance it should be accorded. in that respect should be regulations on how industrial waste should be disposed of in order to avoid polluting the environment, for the safety device of all. The government must ensure that the city sustains this kind of industrial growth and increase its efforts towards the coexistence of the different communities for immediate growth and development. The cities that aspire to be ECOC cities should do a lot especially in the areas of cultural diversity and regeneration so as to achieve this goal.

The Grievances Amongst the Russian People Essay Example for Free

The Grievances Amongst the Russian mass EssayAssess the extent to which the grievances of the Russian great deal were addressed by the October Manifesto The grievances amongst the Russian community were addressed to some extent by the passing of the October Manifesto. The laws passed in the October Manifesto were designed to benefit the works divide as well as prevent an tabubreak of violence and an imminent gyration. Stolypin was institute as the chairman of ministers for the Duma. Which had been created in the hope to please the working class enough to draw them back to the factories. but while in that position he go acrossed many controversial laws.Consequently Stolypin was assassinated and caused a huge impact on the Russian race. Firstly tsar Nicholas II was persuaded by his advisers to issue the October Manifesto, because the change magnitude misery of the Russian people had reached a point where they were willing to occupy the risk of initiating a alteration . The woe the Russian people, especially the working class endured around October 1905 was extreme due to the Russo-Japo war. There were severe shortages on everything but most importantly fuel and food which were necessities.The level of their discapacity was increasingly rising and revolution was becoming an imminent possibility. The Tsar was consequently persuaded by his trusted advisors to give up his absolute part and focus on trying to retain a partial power. The passing of the October Manifesto effectively stop the threat of revolution. The laws passed within this document allowed for the setting up of a Russian parliament called the Duma, gave the people a right to vote, allowed for basic civil rights to be for filled such(prenominal) as free speech and expose working and living conditions. The passing of the October Manifesto ended absolute monarchy in Russia.This also pleased and convert the workers to go back to working class to go back to work. Secondly a man named S tolypin was appointive by the Tsar to be chairman of the Duma, the new Russian parliament. notwithstanding this was a tactical break down by the Tsar, Stolypin was placed in this position so as to reverse all the changes that had been made in the October Manifesto which the Tsar had to concede to in October 1905. Stolypin implemented many controversial policies such as, punishing the leadership of the revolution through hanging. Which resulted in the death of over two thousand people and around 21,000 existence banished to Siberia.The noose became known as Stolypins neck tie. An upper house of the Duma was created called the State Council. The deputies of this house were also appointed by the Tsar consequently they were answerable to him in preference to the public. The Upper House was put in place so as to stop any law that was not suitable proposed by the Duma. in any case in 1907 Stolypin engineered a new electoral law, which was made in favour of the rich. The rule stated that it would take 230 large landowner (nobles), 1000 large business owners (industrialists), 15 000 small business, 60 0000 peasant, and 125 000 grinder workers votes to elect one deputy to the Duma.The new electoral law limited the rights of the poor and working class basically landing them back to where they began for their fight for basic rights. However during the period of Stolypin, Russia was fairly stable surrounded by 1907 and 1911, due to Stolypins wise intelligence. He implemented some legal reforms for peasants and grind workers that did not fully compensate them but kept them content. Stolypin was very wise in the decisions he made. Stolypin was able to keep the threat of revolution down by passing some legal reforms that satisfied the peasants and working class.However he did implement many controversial policies that took back the rights of the working class, that they had fought so hard to win. Thirdly the impact of Stolypins downfall and black lotion created gr owing discontent amongst the people. With rising numbers of strikes and demonstrations. After Stolypins assassination in 1911, the middle class dominate Duma, removed the restrictions and overturned Stolypins social reforms in order for Russia to more rapidly industrialise. Russia experienced impairment discontent throughout 1912 to 1914.In 1912 striking miners in the Lena Goldfields in Siberia were massacred by the Cossacks which therefore evoke a wave of more strikes. In July 1914 a general strike began. Violent clashes between the factory workers Cossacks and police ended in mounting causalities. This near revolution only ended due to the out break of WW1. Stolypins assassination had a great impact on the Russian people it increased discontent amongst the working class which resulted in more strikes, casualties and deaths.The Russian people were consequently stuck back in the uniform position they had fought so hard to get out of in 1905. In conclusion the grievances amongst the Russian people were addressed to some extent by the passing of the October Manifesto in 1905. The Manifesto allowed for the creation of a Duma which resulted in a more democratic environment, and allowed for the right to vote. This manifesto also allowed for basic civil rights such as free speech and better working and living conditions, which were the biggest issue behind most of the strikes.However the commission of Stolypin by the Tsar to fill the place of the chairman of ministers for the Duma created problems. The Russian people were kept content throughout the period of Stolypins power despite the gradual reversal of all changes made by the Tsar in the October Manifesto. After the assassination of Stolypin a general strike broke out, this landed the Russian people back to square one. So to some extent the passing of the October Manifesto in 1905 addressed the grievances amongst the Russian people.

Captain Corellis Essay Example for Free

Captain Corellis Es gradeBy focusing on at least three characters from Captain Corellis Mandolin, consider the importance of the range of viewpoints utilise in the novel. Throughout the novel, Louis de Berniere gives every character a expel identity. By this every individual is object lesson of those that were present at the time of the contend. This identity entitles them to show the reader different prospective and viewpoints on how they feel. so it portrays a sense of reality as it is not all fiction and does consist of facts from the war. all the same I do feel that at that place atomic number 18 central characters in the novel that make it seem more than(prenominal) interesting and therefore grip the reader to make us want to read on. These characters dont only contain the individuals in the horrific war but manage to make the storyline seem more intriguing. Dr Iannis, Pelagia, Carlo and Mandras are selected well by Berniere to highlight different views of differ ent people from different places. Captain Corellis Mandolin opens with an insight into Dr Ianniss quotidian routine.He is perhaps the most educated individual on the island and therefore well respected and cognize by all those who live amongst him. He is symbolic of the independence of Greece and through him we gain an incite into the past and patriotic pride of Cephallonia. The deep desire and passion for the island is portrayed by the touch on are clear as he begins to describe the infamous island Cephallonia rises improvidently and inadvisedly from the Ionian Sea, it is an island so immense in aniquity. rocks themselves breathe out nostalgia However his views or so the island, its past and its peoples beliefs prove to be inevitably subjective also showing us the account itself is subjective. This part is included by the author in the very first chapter to make readers spot Dr Iannis and understand the path Cephallonians live and think. This clearly indicates the fact tha t this place isnt just a common grime but is, in fact a true beauty of nature to Dr Iannis. Having the doctor describe this makes us make water his view on the country and how he feels it should be written d hold in history as.Also the doctors occupation tells us that he is a man who likes to help others and therefore his character becomes more appealing and passiond by the audience. His simple but actually quite basic procedures of operating such(prenominal) as carefully inserted the straightend hook into the hirsute orifice makes the patient very thankful and increases the doctors need to be with his people. The method itself sounds very complex yet in reality the operation is a simple one and only(a) but as Dr Iannis is carrying it out, Bernieres adds sophisticated language to show the high level of intelligence the doctor has. nurture is the reason why the doctor and his daughter stand at the top of the islands hierarchical system, and are therefore respected more than the c ommoners. The war brings out a side of Dr Iannis which is slightly more opinionated. We later realize that he is more into politics than he at first seems. He predicted that Greece was going to be attacked in front war was even apposed upon them. To get his view across he prepares or rehearses a speech for Kokolios about Communism and its connection to Capitalism however doesnt manage to tell him as Lemoni interrupts. Pelagia is a young, ambitious women who takes after her father.She too would like to be a doctor even though she knows that women of her time arrive restrictions distant onto them by a male dominating society. Her first patient was her fianci Mandras its an irritant when the lice have gone, but fossil oil of paraffin takes about two weeks to work This keen interest Pelagia has in medicine makes her question her future. As she goes to help Mandras with his poor health and severe condition, she realizes that she has learnt enough from her father and is in doubt abo ut there being such a thing as a doctor who was also a woman.However it is this knowledge and education that Pelagia obtains which makes the division between Mandras and herself wider. In addition this event of her sockr returning kin in this condition makes Pelagia hate war even more and blames it for standing between her love and his love to fight. Pelagia is described as an attractive woman and many men on the island fall in love with both her beauty and intelligence, combining to make a perfect ideal for a woman. However, Pelagias perfection is her own downfall as she is confused about what to do when the captain is the one she loves.As of this the Doctor go on talking to Pelagia about her situation, and reminded her that she was betrothed to Mandras and that technically the captain was an enemy. He told her that love was a temporary monomania it erupted like volcanoes and then it subsided. Then he pressed her hand harder and told her that marrying the Captain would be impos sible until their motherland was liberated.One can only forgive a sin after the sinner has finished committing, he said and argued that there was an equation to be balanced, with love on one side and dishonour on the other, adding that Mandras may hush up have been amongst the living. To this Pelagia responds by saying i You make everything squalid. You dont know how it isi. Even though later on Dr Iannis tells her that he knows how it is, because her mother had been betrothed to someone else, and he shared all her feelings. She still doesnt realize why all this has to happen to her and says to her father that The captain has never tried to compromise me.The doctor says that Corelli is a good man but there are restrictions set and Pelagia can not go ahead with this as it is immoral and the war again is standing in her way. Mandras effectively speaks behind the veil, in secret, to the reader. What he actually went through and the way he returned from the front are revealed in his st ream of thought. He starts by pointing out the indecency of his mother and his fiance seeing him naked amidst the infections, rashes and parasites infesting This portrays war as an cold-blooded and revolting event to be part of.All those who go to war in one way or another are infected. Whether thats physically or mentally. Then he goes on to describe what he thinks death is a brother and not an enemy He has obviously been very affected because he goes on about death being beautiful, a saviour and a good friend. However, he does not go so far as to say that it keeps him going Pelagia does. Mandras proceeds to venerate her beauty and to say that she meant home to him, but that he has noticed that she is disgusted with her returning hero.From this he concludes that she does not think he is good enough for her and feels her love for him as changed into a formality. He realizes she may no longer have deep feelings for him, but cant understand why. Bernieres makes Mandras a lucky surviv or from the war front so his description is the only valid one of the war. He describes the walk as an unpleasant travesy through the remnants of the war decaying donkeys, charred bodies, crippled tanks and vast amounts of abandoned, useless equipment

Health Disparities in New Zealand from a Marxist Perspective Essay Example for Free

wellness Disparities in red-hot Zealand from a loss Perspective EssayIn New Zealand ships company there more be people who encounter with wellness disabilities and issues that do non only impact their wellbeing exclusively excessively their lives. until now the majority of them cannot control their Health incident due to their lifestyle, in addition to this fuss the distribution of Health go contribute to the creation of Health Disparities. In this essay I leave behind classify Heath Disparities in New Zealand from a Marxist locating, where it result become visible that Health inequality within our country lies in the structure of society. However our society is constructed through social social stratification which is the process where people be classed in the hierarchical system based on superiority and domination (Llewellyn, A. , Agu, L. , Mercer, D. 2008). This technique of classing society contributes to why inequalities exist today. I will accent on how Marxists spatial relation integrates the structure of capitalism and social class in society where it influences Health in New Zealand.Inequalities within wellness ar distinguished between different cosmos groups, where there is variance in a groups wellness or wellness c be (Reid Robson, 2006). This is caused by gender, ethnicity, age, environment and scotch status (Howden- Chowden, 2005). Health disparities in New Zealand conflict with the structure of society, moreover it is logical that in cast to flip an impact on society we must hold power (Dew Kirkman, 2007). This brings us to the Marxist perspective where Karl Marx (1818-1883) focused his research on the growth of capitalists (Cree, 2010).The rise of capitalism originated from the modes of production, which relates to the way society organises production of bodily and also enables surplus value to become generated (McLennan, McManus Spoonly, 2010). Capitalism within New Zealand is based on the movement of produc tion allowing the continuation of profit to increase for owners however this fashion superiority constructs society in a manner where it will benefit them while alienating other classes (Dew Kirkman, 2007).Marxists main focus of capitalism is class structure where the process of social stratification comes into place. An item-by-items status in the class structure is measured through their socio-economic status, this can also be calculated by the come of power they have in society (Llewellyn, Agu Mercer, 2008). Through the Marxist theory we come to an understanding of the training of low income that workers earn through production.The functions of capitalism and class structure identifies that individuals whom receive low income, is impacted in every domain of their lives this includes wellness. Health inequalities are strongly influenced by socio-economic differences which exposes factors such as income, housing, diet and occupational toxin as juicy impacts on a persons hea lth. Through the Marxist perspective we understand that capitalisms main focus is based within the growth of profit, however the power that capitalists (known as owners of production) hold influences the health of their workers.Capitalists have control over final payment work hours and the environment of workers (Newman, 2008) they also go to the extent of exploitation and alienation in order for their dinero to increase (McLennan, McManus Spoonly, 2010). Workers face the effects of class consciousness (McLennan, McManus Spoonly, 2010) they become competitive and are blinded from realizing that they are being over worked and at the same time under paid. Proletariats become vulnerable to ill health through poor working conditions and also lack of freedom (Howden- Chowden, 2005).For example lack of freedom in their work environment can lead proletariats to stress and fatigue illnesses. Health disabilities such as continuing illness, toxic appearance in an individuals immune syste m and also serious accidents are caused from poor working conditions (Howden- Chowden, 2005). Capital is known to be a factor that contributes to human misery and alienation, which leads to health disabilities. Health Disparities within our society varies throughout the different levels of class.The class structure consists of two main levels which are Bourgeoisie the highest class that contains capitalists and individuals who hold power. The Proletariat class is for workers in production, and who have no power (Joseph, 2006). Health services within New Zealand are distributed unevenly where it benefits the wealthy (Bourgeoisie) and excludes others such as the Proletariats (Dew Kirkman, 2007). Although health services in our society are available for everyones use, it is imbalanced within the quality.For example individuals in the speeding class have access to higher quality services, such as private insurance and specialists (Dew Kirkman, 2007). However through research it has b ecome more apparent that workers have the highest exposure to ill health (Howden- Chowden, 2005) this means they need this service more than others but it is not affordable. The gradients of avoidable and unavoidable death rates are very different Proletariats have high rates within avoidable deaths, this means that the majority of deaths could have been avoided through medical consultation.As for the Bourgeoisie class it is at high rates of unavoidable deaths, although theyve accredited quality treatment it cannot be cured (Dew Kirkman, 2007). Inequalities within social class have different influences on an individuals health, in particularly the quality of health provided for each class level. Through the development of capitalism and social class, its obvious that the creation of low income becomes one of the main attribute to health disparities.Proletariats that encounter this issue have higher risks of low life expectancy and also a high mortality rate (Howden- Chowden, 2005) they are also forced to live in high levels of Deprivation (Dew Kirkman, 2007). This situation does not only impact workers but also their families, where living in a damp raw home increases vulnerability of ill health such as cardiovascular diseases (Howden- Chowden, 2005). Low income also influences a familys diet as they can only afford food that are high in calories and low in nutrition, this leads to morbid obesity and also Diabetes (Howden- Chowden, 2005).By understanding the impacts of low income in an individuals life we also recognize that low income leads to poverty. Through the notion of Marxists perspective of health disparities within our country, it is understandable that in order to unravel this issue the system within society must change. This can transpire by establishing additional organisations that hold a responsibility to support population groups who encounter with health disabilities but cannot afford health services this will support families in debt and a lso decrease health inequalities.Our system needs to improve their public services where it is affordable yet ripe(p) quality, allowing workers to receive health support in order to maintain an occupation to provide for their families. Improvement of health services available for workers is extremely important not only for themselves but also for capitalist, as they will decrease in profit if workers become ill and lose jobs. If this process continues it will come to a point where capitalists increase their surplus value impacting other workers, where exploitation and alienation will intensify.By having the potential to unpack health disparities from a Marxist perspective, we are able to understand that inequalities in New Zealand health mainly impact the working class. Where the construction of society makes it visible that low income is the central foundation of health disparities, and also poverty. We need to understand that the only way out of inequality not only in health car e, but in general is through improvement of the system. Kevin Dew and Allison Kirkman (2005, pp. 241) stated People are not poor because they are sick, they are sick because they are poor.

Accreditation Process Essay Example for Free

Accreditation Process leavenAccreditation refers to the recognition given to cornerstones which beat fully met specific standards of educational spirit by an agency or an association. In the US, the relevant agencies under(a)take a review of education quality at all levels including elementary, secondary, colleges and universities. The agencies wane basic standards reflecting the qualities of sound educational programs (Hasley et al, 1986 pp 66).They then develop procedures aimed at find out whether the institutions and programs fall upon the shape standards. many a(prenominal) other countries lack accreditation systems like those used in the US and instead rely mainly on government agencies to check their education quality and standards. In Canada, provincial government authorities work near with private educational associations in periodically assessing the quality of universities, colleges and schools.Accreditation offers standards of excellence that help in encour aging educational institutions in improving their programs. It also provides accountability for institutions educational policy, and creates criteria for certifying professions like medicine and natural law. Furthermore, it helps prospective students to identify quality institutions, while facilitating student transfer from an institution to another. Accreditation is also among the factors used in determining the institutions and programs eligible for receiving national and private funds.The accreditation procedure for any agency entails five fundamental stages, each of which has many other subtasks under it. First, the agency must establish the criteria or standards of pedantic excellence in consultation with the educational institution be accredited.The second stage involves development of procedures enabling institutions to evaluate themselves deeply, to help in determining if they meet the set accreditation standards or not. In case they do not meet the established standards , the institutions must go back to the drawing board and keep back the necessary adjustments and improvements to satisfy the required demands. Depending on the level of compliance, this may require the institution to invest some more time and resources and resources into it.Thirdly, the agency performs an evaluation aimed at determining first-hand if the institution really meets the set standards. This involves examining the institutions facilities as well as its resources, both forcible and human. This is done until the agency is fully convinced that the institution meets its minimum requirements. The evaluation is done by the agencies experts, who be usually armed with specific requirements for accreditation.Fourthly, the agency then grants the accreditation to the institution after it is convinced that the necessary requirements have been met. It then publishes a list of institutions that have met similar requirements and have been awarded accreditation by the agency, includi ng the time of the accreditation.Finally, the agency periodically reviews these institutions to find out if they still maintain educational quality standards. This is done to ensure the institutions do not compromise on the quality of educational standards. All accreditation agencies utilize these steps even though brushup procedures and specific criteria differ depending on the agency.Current issues in the accreditation processProblems of the Law School Accreditation ProcessFor the preceding(a) ten or so days, the American Bar Associations accrediting arm has faced a lot of criticism with regard to its standards. The association has been accused of having poorly monitored standards that are not related to law school quality (Marty et al, 1991).Critics are of the view that ABAs accreditation standards lack correlation with professional competence and institutional quality. The accreditation process puts furiousness on high cost inputs like requirements for physical facilities, l ibrary collections and the number of professors available. Moreover, it considers running game scores at law school admission, which has been criticized as not being related to professional skills and academic achievement. The association has also been accused of restricting low income students and minorities by putting too much emphasis on standardized tests as well as raising tuition fees (Luebchow, 2007).The critics have accused the ABA of being inconsistent and using secret rules, which are not made public or disclosed to schools, to make accreditation decisions. The subdivision of Education has also complained about ABAs failure in abiding by the divisions specific requirements (Hagan, 2004 pp201). The Congress has also raised concerns about the associations accreditation.Both the federal officials and law schools have often disapproved ABAs accreditation process from the early 1990s. The Massachusetts School of Law, which has itself not been accredited, has for foresighted strongly criticized the association. In 1993 the school sued ABA citing violation of antitrust law because it functioned as a cartel and set unfair standards that only raised costs, yet were not connected to law school quality. The Justice Department filed a similar suit in 1994, leading to a ten year consent decree, which is immediately defunct (Hagan, 2004).The Education Department has also crossed heads with the association over its failure to comply with the sections criteria for recognition since the 1990s. These deficiencies led to the limiting of the associations recognition to just three years in 1997. Later in 1998, the Education Departments staff recommended the limiting, suspending or terminating the associations recognition as nationally recognized accreditation agency (Luebchow, 2007).

Prius automatically switches Essay Example for Free

Prius automatically switches EssayThere are some(prenominal) reasons wherefore mountain want a revolutionary auto. Some enthusiasts enthuse ab proscribed scientific and technological advances and want the latest gizmos. Others rebel against fuel price increases, regular though fuel is cheaper than it has been for decades. Finally, people are concerned about the environment. Hoping that all the above was true and looking to grab a technological advantage everywhere other railway automobile manufacturers in two hundred0 Toyota introduced Prius, their first hybrid auto. Prius means to go originally, so is a name that may be very prophetic. The Prius and the Honda Insight are the first in a coil of hybrid family cars coming out ahead of similar vehicles from GM, Ford and Daimler Chrysler. At first glance, the Prius seems to have a lot going for it. It combines a 1. 5 litre, four cylinder petrol engine and a 33-kilowatt electric motor. It comfortably seats five, if the three in the back arent as well tall or too big and has 0,34 cubic meters of luggage space. The electric motor starts the car and operates at low speeds, using a nickel metal-hydride battery. Under normal motorway conditions, it should get 28 km per liter.The downside is that the Prius is no muscle car. It overly speak tos about 4,000 euros more than the Toyota Echo, although they are n archeozoic the same car. Of course, getting twice as many kilometers per liter of petrol impart help to onwardset the price differential. Assuming the range and a characteristic 2002 price of one euro per liter, the Prius owner would have to buy 4,000 liters of petrol, enough fuel for 112,000 km, which could take years. Of course, if prices were to rise drastically, that could change. notwithstanding even if prices doubled-which is not likely-youd have to drive more than 50,000 km to make up the sign price difference.The picture gets even gloomier when you realize that no one is going to get t he estimated fuel consumption anyway. The Environmental Protection Agency (EPA) has admitted that its testing procedure overstates petrol mileage by as a great deal as 15 per cent. It tests cars on a chassis dynamometer, where the driven wheels turn freely on a set of rotating drums-far from normal driving conditions. In addition, hybrids use regenerative braking to recharge their batteries, with the result that braking during the EPA driving cycle is nutrition more energy back into the system, boosting estimated petrol mileage.Although this offers a fuel saving, the overall cost of ownership looks less(prenominal) attractive. Compared with the family Car of the Year 2004, the conventionally powered Toyota Avensis 1. 8 T3-S, the Prius looks poor value. Although the Prius saves on fuel, its overall running cost comes out higher than that of the equivalent Avensis. The reason is its 25 per cent higher service or perplex hire cost. On the brighter side, Toyota and its competitors b elieve that costs will decrease once production of hybrids begins to yield economies of weighing machine. The benefits of scale would not stop with the producer.For example, a major part of the cost of the car is the nickel metal-hydride batteries. A high society such as Panasonic could reduce the cost of producing batteries through research and development, it the market merited such an enthronement and could further reduce the price of batteries through its own economies of scale. However, realizing that cost reductions are a way off that fuel savings arent going to be the key to convincing people to purchase the Prius, car manufacturers have asked for tax incentives to stimulate purchase of clean-fuel and high-mileage cars. Several governments are providing incentives to people to buy hybrid cars.The US government offers $ 2,000 federal income-reduction and the UK government offers reduced car tax on initial purchase. Electric car drivers can also avoid Londons GBP 5 per day C ongestion Charge. Are consumers fix for hybrids? Do improved gas mileage and emissions standards affect their buying decision? A glance at car sales in the last 10 years would suggest not. The biggest sales growth was in gas-guzzling 4 x 4s. After all, we rarely saw Range Rovers 10 years ago, now theyre a fairly common sight. People, it seems, think its a good idea for their neighbors to drive yard machines, not themselves.Actually, when the Prius was introduced, it flew out of dealers showrooms. Between July and October 2000, Toyota sold 2,610 Priuses and had difficulty keeping up with demand. By the end of October 2000, the cars were waitlisted until January. Of course, much of that sales success is attributable to Toyotas clever marketing. Two years before entree, Toyota began educating consumers about the Prius. The company established a website to distribute information and also sent e-brochures to 40,000 likely buyers good before the introduction. Within two weeks. Toyota sold 1,800 cars based on the email message.In all, Toyota spent 15 one thousand million in 2002 promoting the Prius. There were print ads in magazines, but the bulk of the campaign was in television receiver advertising. Ads running before the actual introduction used the tag line A car that sometimes runs on gas power and sometimes runs on electric power, from a company that always runs on brain power. These ads helped to position Toyota as an environmentally concerned company and more subtly stressed the engine room aspect of the car. After introduction, the ads appealed more to emotion, with tag lines such as When it sees red, it charges a reference to the cars recharging at traffic lights.The headline captured the consumers attention through ambiguity. Only through focusing on the ad could the consumer learn why the headline was accurate. Again, the appeal is based on the technology of the car. Finally, Toyota took advantage of populace Day to send out green seed cards sha ped like Toyotas logo to prospective buyers, wrapped some Priuses in green, and gave away cars at Earth Day events. Of course, 15 million is just a drop in the ocean compared to Toyotas overall marketing budget of 200 million in 2002, but Toyota was satisfied with the effectiveness of the campaign, given the newness of the car and the need to explain its technology. a lot of this success can also be attributed to the narrow targeting of the ads. The company expected the first hybrid car buyers to be techies and early adopters (people who are highly likely to buy something new). They were right. Many Prius owners are immersed in thee technology. They overspill chat rooms with discussion of the car. The Priusenvy. com website urges owners to Kick some gas. Owners immediately began tinkering with the cars reckoner system. One owner was able to add cruise control (an option not offered by Toyota) by wiring in a few switches in the cars computer system.The founder of priusenvy. com w orked out how to use the cars dashboard display screen to show files from his laptop, play video games, and took at rear-view images from a video camera pointed out of the back of the car. One Austrian consumer installed a sniffer a thingamabob on the cars computer network that monitors messages. With the sniffer, he will be able to reverse up add- ons such as a MiniDisc Player, an MP3 player, a laptop computer and a TV tuner. In the past, owners using mechanical skills customized cars with paint, lowered bodies, and souped up engines.In the future, customization may rely on being computer savvy. Even though the Internet was a major part of the Prius launch, Toyota does not sell the car from its website. Buyers go to prius. toyota. com online to pick a color and decide whether they want a CD player and floor mats- the only when options available from Toyota. After that, the dealers get involved, but it takes specially trained salespeople to explain and promote the Prius. Conseq uently, only 75 per cent of Toyota dealers handle the car. Many of them are not happy about the need to train salespeople. And why should they be?Margins are higher on gas-guzzlers, which are also easier to sell. Given dealer reluctance and consumer resistance, why have Toyota and Honda spent so much on their hybrids? While part of the answer is government regulations, a bigger part of the answer is competition. All car manufacturers concede that they will eventually have to social movement to hybrids to raise petrol mileage and lower emissions, and all of them have plans to do so. Ford, for example, plans to introduce an Escape SUV that will get 17 km/litre. Daimler Chrysler says that 15 per cent of its sport-utility vehicles will be hybrids that will get 20 per cent better fuel efficiency than conventional vehicles.General Motors is betting on hybrid buses and trucks. Toyota hopes, however, that its early entry will be the basis for a system of hybrids from ultra compact minicars to luxury saloons, sport-utility vehicles, and even commercial trucks,. The mass market, however, values space, comfort, and power. Although hybrids may have space and comfort, power would appear to be elusive. Without greater power, it will be interesting to see whether consumers, who like speed on those open autobahns and acceleration on alpine roads, will settle for a hybrid.Questions 1. Outline the major macroenvironmental factors-demographic, economic, natural, technological, political and cultural-that have affected the introduction and sales of the Toyota Prius. How has Toyota dealt with each of these factors? 2. Evaluate Toyotas marketing strategy so far. What has Toyota done well? How competency it improve its strategy? 3. In your opinion, what are the advantages of Toyotas early entry into the hybrid market? What are the disadvantages? Should Toyota have waited- like Ford, GM and Daimler Chrysler? 4. What needs and reasons would drive someone to purchase a green car?