Case Study Brand Ambassador Marketing Essay

slip of paper Study Brand Ambassador Marketing EssayThis project insure projects the use of clients as the disgrace embassadors by the society. The project argues that whether its feasible to call nodes as its reproach promoters or not. it will introduce you to the croakic sucker ambassador and then the pros and cons ar cited. Brand ambassadoris amerchandising termfor acelebrityemployed by acompanyto promote its fruits or services within the activity known ascelebrity targeting. The imperfection ambassador is meant to embody thecorporate imagein appearance, demeanor, values and ethics.The Dictionary of Business Management defines a brand as a name, term, sign, symbol, or design, or a combination of them, intended to put goods or services of one seller or a host of sellers and to differentiate them from those of competitor.Nowadays customers are exposed to thousands of voices and images on tv, stark nakedspapers, magazins, hoardings, banners, radio etc. these are th e brand ambassador of the product. Every brand attempts to grab the watchfulness of customer in order to inform them about the product and service. The take exception of the marketer is to find a hook that will hold the subjects attention. scarce nowadays company like mc-Donald, Sony, Uniliver etc has taken an innovative move by employing the real customers as the brand ambassador. Companies invest large sums of money to educate hold their brands and themselves with endorsers. Overall spending on citizen marketing is growing and is expected to top $1 billion in 2007, up from $980 million in 2006, check to PQ Medias word-of- express marketing forecast. That number is expected to swell to almost $4 billion by 2011.Consumers are selected based on their devotion to a product and the size of their cordial circles. They are expected to tap into friends, family, groups and resources by means of conversations, communicates, live events and online social media.Their activities are m easured by things such as online work, number of blog posts, reader comments and e-mail responses, and how many people come in in real-world events. These programs hire consumers, via incentives and rewards, to act as spokesperson PR agents, part sales reps and part evangelists.Often, these reps create their own branding gimmicks.In your view, in the Indian marketing context, is the concept of brand ambassadors likely to succeed? condone your answer.Ans (a) Yes it will surely con blotto to be successful in the Indian society. The following reasons are-It helps in increasing web traffic and conversations on social media sites by expressing their unfiltered thoughts, feelings about the product through tweets, view updates etc. Loyal customers are in a habit of lecture about the product which they like most to their friends, relatives which indirectly promotes the brand and increases the sales. The position of customer story is such that it is able to influence a larger numbe r of population as the people kindle relate themselves with the customer well. For ex dove has used this theory n uses its loyal customers as its brand ambassador.Customers can open doors faster than you can.It becomes very difficult altogether for the company to promote its brand products to each and every individual in the market. By make loyal customers as its brand ambassador it is making this accomplishable. Customers can more quickly promote anything whether its negative or irrefutable and other(a) people listening gets influence spontaneously. It proves to be a giving opportunity for the company to make customers as brand customers. After utilize a product customer immediately put up their sales radar as well as bogs or tweets.thus it prove to be helpful.Its genuine, its real, and it isnt marketingNowadays in that respect are number of advertisements on goggle box that it becomes very tuff to break through the clutter. By having a group of customers who are your br and ambassadors, you caneasily break through with an genuine voicebecause it will sound different ultimately its humanization of your brandat its best. The reality is that whatever customer said it will turn in a tone of genuineness in that.Many celebrity endorsers get unnoticed today inspite of the glamour factor added in it.so a new and innovative strategy for innovation is strongly needed to promote the products. mention upon Sonys strategy of using brand ambassadors to launch its cameras. What can be the possible dangers of using this approach?Ans (b)- sonys strategy of using customers as brand ambassador is new and innovative step for promotion.Out of 2,000 applicants only 25 ambassadors were picked based on how much they planned on traveling and active in sporting events. The winners were given a free camera and other equipment in October along with lessons on how to use them. Applicants who didnt make the cut got a thank-you note and a 20 percent discount coupon for the ca mera.They are encouraged to hand out discount coupons, show the camera to anyone who asks and blog weekly about their adventures on a dedicated Sony micro site.To nullify charges of deception, ambassadors are advised by marketers to openly reveal that theyre representatives.Sony decided that selecting brand ambassadors who like to travel, take pictures and blog would jump-start the launch of its news GPS camera. This is a product with emerging technology and we really need to let consumers leave people using it, says Koba Kobayashi, director of digital imaging accessories at Sony.The Risks of relinquish Brand Control maintenance of the rogue customer.Making customers as their brand ambassador can be a difficult proposition because companies are terrified that customers may turn on them and post anything which can prove to be negative.Although its very rare that the customer turn up against you, it can happen only if the firm is unable to provide satisfactorily product to customer s. So it can prove to be negative only if there is lack of efforts from the company itself.Concern over losing a brand ambassador because they move on.It becomes a serious problem for the company if they stick on to one customer for brand promotion and he/she is unable to issue them because of time or any other issue. So it is preferable that the firm allow multiple customers to participate in a single transplant so to avoid such issues. It becomes tough to mange a single transition.Fear of not controlling the brand message.A marketer can do is to influence brand messages and perception, but the reality is that its largely controlled by our audience. The customer word of mouth magnifies the society through social media or others. Because of social media customers have a voice and they can post their thoughts and feelings whether we empower them or not.ConclusionThis concludes that the idea of employing real customers as brand ambassador proves to be beneficial and cost effective t o some extent. Loyal Customers ambassadors need to be treated well as they are the one whose word of mouth proves to be good for the company.this strategy is helpful in grabbing the attention of thousands of customers as they find it real and can easily relate themselves with their words.