Marketing and Marketing Strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing and Marketing Strategy - Essay causesolely based on the need for a car, and when people believe it would be cheaper and more favourable to use a car rather than the public transportation. One factor that might lead the customers to spoil an electric car is the fact that these cars emit low pollutants due to the electric engines. Also, people who be environmental friendly, with an urge to buy an economical car will be more inclined towards the electric cars. some other factors that might lead to people choosing the electric cars allow the compactness of the car, economical use of energy, continuous emergence in fuel prices across the world and also increase in the maintenance prices.The electric cars variationdamentally designed for two people and the car is meant for economical use. The car also emits actually low pollutants which are due to the electric engine (Diez & Zollter, 2008). The target market for the electric cars principally consists of people who are certified of the environment and looking for a cheaper and more environmental friendly car. The major target markets also include people looking for comfort, safety, ecology and fun while driving. Since this car provides for low Carbon di oxide (CO2) emission thereof making these cars accepted by almost every country.Electric cars are faced with lots of competition. These cars roll in the hay be classified as energy saving cars. The positioning of these cars in the markets mainly highlights the best features of the product, like, comfort, agility, safety, ecology, and fun while driving. These cars have also been positioned as money savers and energy savers, along with being fun, trendy and very youthful.The competition faced by the electric cars sectors is also very high. The major competition that the companies will face, is mainly from other similar manufacturers, as well as used car sales. The main reason being, the cost of the used cars are a great deal lower than the new c ars, similarly the cost of the electric cars is also much lower than the new vehicles (Porter,